Categorization of Japanese TV Viewers Based on Program Genres They Watch
- 1 January 2004
- book chapter
- Published by Springer Nature
- p. 143-173
- https://doi.org/10.1007/1-4020-2164-x_6
Abstract
No abstract availableKeywords
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- LIVING ROOM WARSPublished by Taylor & Francis ,1996
- Analysis of Categorical DataPublished by University of Toronto Press Inc. (UTPress) ,1980
- Taxonomy of Television Programs Based on Viewing BehaviorJournal of Marketing Research, 1975