A Means-End Chain Model Based on Consumer Categorization Processes
Open Access
- 1 April 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 46 (2) , 60-72
- https://doi.org/10.1177/002224298204600207
Abstract
To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking perceived product attributes to values.Keywords
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