A framework for forecasting demand for new services and their cross effects on existing services
- 31 July 1994
- journal article
- Published by Elsevier in Information Economics and Policy
- Vol. 6 (2) , 143-162
- https://doi.org/10.1016/0167-6245(94)90026-4
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market SegmentsMarketing Science, 1992
- Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural EventJournal of Consumer Research, 1983
- Formal Choice Models in MarketingMarketing Science, 1983