Trends in the internationalization of grocery retailing: the European experience
- 1 July 1991
- journal article
- research article
- Published by Taylor & Francis in The International Review of Retail, Distribution and Consumer Research
- Vol. 1 (4) , 487-515
- https://doi.org/10.1080/09593969100000005
Abstract
The three traditional views of retail internationalization involve the diffusion of retail concepts, operational involvement in foreign markets and the international- ization of a retail management function. None of these identified categories is new, but there is evidence that there is an unprecedented level of interest in internationalization as a viable strategic option for retailers. This paper examines these themes within die grocery sector in Europe, through an empirical investigation of activity in the post-war period.Keywords
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