Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume
- 1 December 2003
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 30 (3) , 455-463
- https://doi.org/10.1086/378621
Abstract
Although the effects of shapes on area perceptions have been widely investigated, we replicate, extend, and generalize one of the few studies to relaKeywords
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