The Effect of Ecologically Relevant Information on Detergent Sales
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1) , 10-14
- https://doi.org/10.1177/002224377200900103
Abstract
Shares of market for brands of detergent were changed in the predicted direction by informing consumers of phosphate content. Results indicated a relative loss for brands high in phosphate and a gain for those lower in phosphate.Keywords
This publication has 2 references indexed in Scilit:
- Excessive Emotion about DetergentsScience, 1970
- The Growing Responsibilities of MarketingJournal of Marketing, 1970