Unkindest Cuts? Some effects of picture editing on recall of television news information

Publisher Website
Google Scholar
Abstract
Research into picture effects on encoding of verbal material has paid little attention to the effects of picture changes. In this experiment, it was found that adults’ recall of the spoken text in a TV news item was impaired by mid‐sentence picture editing. In contrast, both 11‐12 year old and 14‐15 year old children's recall was enhanced by rapid cutting, so long as the accompanying pictures were relevant to the verbal text. Both adults’ and younger children's recall was better with some of the experimentally‐manipulated material than it was with the original broadcast version of the news item. However, 14‐15 year olds performed best with the original version. It is suggested that viewers are differentially sensitive to unintended production effects and that their processing of verbal information can be disrupted by inappropriately‐timed picture cuts. Research on picture‐text relationships in audio‐visual material needs to take account of picture‐timing, as well as picture content, and television editing procedures may need to be tailored more specifically to suit the intended audience.