Recall and recognition effects of brand name imagery
- 1 March 1987
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 4 (1) , 3-15
- https://doi.org/10.1002/mar.4220040103
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Concreteness, imagery, and meaningfulness values for 925 nouns.Journal of Experimental Psychology, 1968
- Brand awareness: Effects of fittingness, meaningfulness, and product utility.Journal of Applied Psychology, 1968