Power and the rhetoric of social intervention
- 2 June 1986
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 53 (2) , 180-199
- https://doi.org/10.1080/03637758609376135
Abstract
Relating rhetoric to power, this essay offers a view of power as communication medium, i.e., communication through power. Logically prior, however, is power through communication by which the rules for power are rhetorically derived. Case studies show (1) a conception of rhetoric‐as‐power being complementary to rhetoric‐as‐epistemic; (2) the development of the power medium as a cultural code dependent on hierarchical interdependency; and (3) the formal strategies, tactics, and maneuvers of rhetoric‐as‐power for social intervention.Keywords
This publication has 6 references indexed in Scilit:
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