Product Development
- 1 March 1988
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 5 (1) , 70-75
- https://doi.org/10.1111/1540-5885.510070
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- An Assessment of Employee Satisfaction with Undergraduate Business-Administration EducationJournal of Marketing Education, 1985
- The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course StructureJournal of Marketing Education, 1985
- Shaping the Marketing Curriculum: The CEO PerspectiveJournal of Marketing Education, 1984
- Attitudes of Practitioners and Students Toward MarketingJournal of Marketing Education, 1982
- Marketing Courses Required for Marketing MajorsJournal of Marketing Education, 1981