Prolympism: Sport Monoculture as Crisis and Opportunity
- 1 February 1996
- journal article
- research article
- Published by Taylor & Francis in Quest
- Vol. 48 (1) , 25-42
- https://doi.org/10.1080/00336297.1996.10484176
Abstract
The two dominant sport ideologies of the 20th century are Olympism and professionalism. This paper documents the recent articulation between these formerly alternative codes of sport into a single organic hegemony termed prolympism; examines the manifestations and consequences of this articulation; and considers the limitations and opportunities presented by the emergence of a global sport monoculture.Keywords
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