Management Structures and Marketing Strategies in UK Industry

1 May 1979

journal article
Published by Emerald Publishing in European Journal of Marketing

Vol. 13 (5) , 319-331
https://doi.org/10.1108/eum0000000004952

Abstract

Examines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of management. Attempts to identify the key principles which govern how organizational structures shape market performance in order that top management might recognize and use them to their advantage.

Keywords

ADAPTABILITY
ATTEMPTS
RECOGNIZE
STRUCTURES AND MARKETING
MARKET PERFORMANCE
ORGANIZATIONAL STRUCTURE
MANAGEMENT

This publication has 3 references indexed in Scilit:

Market planning in the multiproduct firm
Industrial Marketing Management, 1975
The Strategy and Structure of British Enterprise
Published by Springer Nature ,1973
Product Management: Panacea or Pandora's Box?
California Management Review, 1965