An empirical evaluation of the kapferer-laurent consumer involvement profile scale
- 1 July 1993
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 10 (4) , 333-345
- https://doi.org/10.1002/mar.4220100407
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Conceptualizing InvolvementJournal of Advertising, 1986
- Measuring the Involvement ConstructJournal of Consumer Research, 1985
- Measuring Consumer Involvement ProfilesJournal of Marketing Research, 1985
- Audience Involvement in Advertising: Four LevelsJournal of Consumer Research, 1984
- Validation of an S-O-R Model for Situation, Enduring, and Response Components of InvolvementJournal of Marketing Research, 1982