THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION
- 1 January 1990
- journal article
- review article
- Published by Wiley in Journal of Management Studies
- Vol. 27 (1) , 43-59
- https://doi.org/10.1111/j.1467-6486.1990.tb00752.x
Abstract
Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno‐economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co‐operation and competition in industrial markets.This publication has 51 references indexed in Scilit:
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