The Political Economy Paradigm: Foundation for Theory Building in Marketing
- 1 January 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4) , 44-54
- https://doi.org/10.2307/1251398
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Connections from upper cervical inspiratory neurons to phrenic and intercostal motoneurons studied with cross-correlation in the decerebrate ratExperimental Brain Research, 1996
- The Environment of Marketing Channel Dyads: A Framework for Comparative AnalysisJournal of Marketing, 1983
- Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 1982
- Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in MarketingJournal of Marketing Research, 1981
- The Political Economy of Marketing Systems: Reviving the Institutional ApproachJournal of Macromarketing, 1981
- Paradigms, Metaphors, and Puzzle Solving in Organization TheoryAdministrative Science Quarterly, 1980
- Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 1980