Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry
- 1 April 1996
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 34 (4) , 39-46
- https://doi.org/10.1177/004728759603400406
Abstract
The purpose of this research is to present a method of target market selection developed for the downhill skiing industry of Colorado. A two-dimensional system for strategically classifying alternative markets on the basis of existing sales and incremental sales potential is proposed. Using a regression model of Colorado ski visitation, the 205 nonresident areas of dominant influence (ADIs) in the continental United States are classified.Keywords
This publication has 33 references indexed in Scilit:
- Variable Selection in Tourism Market Segmentation ModelsJournal of Travel Research, 1994
- The Study of International Tourism Demand: A Survey of PracticeJournal of Travel Research, 1994
- Forecasting Tourism: A Sine Wave Time Series Regression ApproachJournal of Travel Research, 1993
- NewsComputer Audit Update, 1992
- Destination Marketing By StatesJournal of Travel Research, 1991
- Valuing Market StrategiesJournal of Marketing, 1988
- A Comprehensive Review Of The Tourism Forecasting LiteratureJournal of Travel Research, 1987
- Segmenting Vacation Markets: The Case of the Distant and Near-Home TravelersJournal of Travel Research, 1982
- Exploratory Data AnalysisPublished by SAGE Publications ,1979
- Snow + (X) = Use of Ski SlopesJournal of Marketing Research, 1970