A product evaluation, improvement and removal model
- 1 August 1973
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 2 (4) , 319-332
- https://doi.org/10.1016/0019-8501(73)90001-1
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Technology assessment: New forces likely to affect industrial marketing strategyIndustrial Marketing Management, 1973
- Improving Product Abandonment DecisionsJournal of Marketing, 1972
- Product line deletion and simplification: Tough but necessary decisionsBusiness Horizons, 1971