Customer lifetime value: Marketing models and applications
- 1 January 1998
- journal article
- research article
- Published by SAGE Publications in Journal of Interactive Marketing
- Vol. 12 (1) , 17-30
- https://doi.org/10.1002/(sici)1520-6653(199824)12:1<17::aid-dir3>3.0.co;2-k
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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