“Internal” Marketing Information in Manufacturing Firms
- 1 March 1983
- journal article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 1 (3) , 44-54
- https://doi.org/10.1108/eb045690
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Flexibility as a Manufacturing ObjectiveInternational Journal of Operations & Production Management, 1983
- Do a value analysis of your customer baseIndustrial Marketing Management, 1982
- The Manufacturing/Marketing Orientation and its Information NeedsEuropean Journal of Marketing, 1980
- Beyond the marketing conceptBusiness Horizons, 1979
- Marketing in moderation— The marketing concept and the organization's structureLong Range Planning, 1979
- The Changing Shape of the Strategic ProblemJournal of General Management, 1977