Marketing in moderation— The marketing concept and the organization's structure
- 30 April 1979
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 12 (2) , 92-96
- https://doi.org/10.1016/0024-6301(79)90077-3
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
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- Deepening the Concept of MarketingJournal of Marketing, 1973
- A Generic Concept of MarketingJournal of Marketing, 1972
- The Present Status of The Marketing ConceptJournal of Marketing, 1972
- The Faltering Marketing ConceptJournal of Marketing, 1971
- Broadening the Concept of MarketingJournal of Marketing, 1969
- Have Manufacturing Firms Adopted the Marketing Concept?Journal of Marketing, 1965