Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs
- 1 December 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 10 (3) , 84-93
- https://doi.org/10.1177/027347538801000312
Abstract
This article presents the findings of a survey of AACSB-accredited undergraduate and graduate programs relating to the integration of personal computers into the marketing curriculum. This survey determines the degree of software usage, summarizes faculty evaluation of different marketing applications software, identifies areas which interfere with successful implementation, and evaluates the software acquisition process. A number of recommendations are made to improve microcomputer software integration.Keywords
This publication has 1 reference indexed in Scilit:
- The Diffusion of Personal Computers among Business School Faculty: A Longitudinal Study of Attitudes, Expectations and UsesJournal of Marketing Education, 1985