Relationship management in public relations: dimensions of an organization-public relationship
- 1 January 1998
- journal article
- Published by Elsevier in Public Relations Review
- Vol. 24 (1) , 55-65
- https://doi.org/10.1016/s0363-8111(98)80020-9
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Toward a Concept and Theory of Organization-Public RelationshipsJournal of Public Relations Research, 1997
- An Integrated Model of Buyer-Seller RelationshipsJournal of the Academy of Marketing Science, 1995
- Excellent companies and coalition-building among the fortune 500: A value-and relationship-based theoryPublic Relations Review, 1994
- Image and substance: From symbolic to behavioral relationshipsPublic Relations Review, 1993
- Reinventing corporate communicationsPublic Relations Review, 1988