Store image and the prediction of performance in retailing
- 31 August 1988
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 17 (1) , 91-100
- https://doi.org/10.1016/0148-2963(88)90026-4
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Successful businesses compete on quality—Not costsLong Range Planning, 1986
- Is Market Share All That It's Cracked up to Be?Journal of Marketing, 1985
- Marketing Theory with a Strategic OrientationJournal of Marketing, 1983