The erosion of repeat-purchase loyalty
- 1 March 1996
- journal article
- Published by Springer Nature in Marketing Letters
- Vol. 7 (2) , 163-171
- https://doi.org/10.1007/bf00434907
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat PurchasingJournal of Marketing Research, 1993
- Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase BehaviorMarketing Science, 1993
- Truth in Concentration in the Land of (80/20) LawsMarketing Science, 1993
- Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?Journal of Business & Economic Statistics, 1988
- Measuring Variety-Seeking and Reinforcement Behaviors Using Panel DataJournal of Marketing Research, 1986
- An Investigation into the Order of the Brand Choice ProcessMarketing Science, 1984
- A Nonstationary Model of Binary Choice Applied to Media ExposureManagement Science, 1981
- Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and ComparisonsManagement Science, 1976
- The Pattern of Consumer PurchasesJournal of the Royal Statistical Society Series C: Applied Statistics, 1959