Individual Differences in Color-Name Connotations as Related to Measures of Racial Attitude
- 1 October 1969
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 29 (2) , 383-386
- https://doi.org/10.2466/pms.1969.29.2.383
Abstract
Caucasian college students made semantic differential ratings of color names concurrent with their participation in studies of racial attitudes. The evaluative meanings assigned to the color names Black and Brown were positively correlated with four measures of attitude toward Negro persons, a result consistent with the hypothesis that the designation of racial groups by color names is one determinant of attitudes toward the racial groups.Keywords
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