Examination of Psychological Processes Underlying Resistance to Persuasion
- 1 September 2000
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (2) , 217-232
- https://doi.org/10.1086/314321
Abstract
Three modes of resistance to persuasion (biased assimilation, relative weighting of attributes, and minimization of impact) were examined in the contKeywords
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