The Internationalization of Television
- 1 March 1991
- journal article
- research article
- Published by SAGE Publications in European Journal of Communication
- Vol. 6 (1) , 9-32
- https://doi.org/10.1177/0267323191006001002
Abstract
Traditionally, television has been analysed as a national domestic medium. However, technological, political and regulatory developments in the last two decades have introduced a complexity of new forces which are transforming the medium into an international one. Such forces as supra-national regulatory activity, the international trade in television and the development of transfrontier television are creating new alliances and practices among politicians, broadcasters and media organizations and are bringing about the transformation of the medium. This paper sets out both to identify and document the process of internationalization.Keywords
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