Application of Group Decision Support Systems in Marketing Education
- 1 March 1996
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 18 (1) , 60-70
- https://doi.org/10.1177/027347539601800108
Abstract
A group decision support system (GDSS) exercise employing the GE Matrix for international market evaluation was conducted with an Executive M.B.A. class. A postexercise survey of subjects indicated support for using this technology to elicit ideas and evaluations from groups. This technology is recommended for marketing class exercises and group projects.Keywords
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