Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation
- 1 September 1993
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (2) , 229-244
- https://doi.org/10.1086/209345
Abstract
Using interpretive techniques, we explore the meaning underlying Christmas shoppers' description of some recipients as “easy” or “difficult,” in termThis publication has 2 references indexed in Scilit:
- The Sacred and the Profane in Consumer Behavior: Theodicy on the OdysseyJournal of Consumer Research, 1989
- ‘Showing Them You Love Them’: Gift Giving and the Dialectic of IntimacySociological Review, 1987