Developing Advertising and Promotion Strategies for Higher Education
- 5 February 1997
- journal article
- Published by Taylor & Francis in Journal of Marketing for Higher Education
- Vol. 7 (4) , 61-72
- https://doi.org/10.1300/j050v07n04_05
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- How advertising message strategies are setIndustrial Marketing Management, 1989
- Marketing planning for colleges and universitiesLong Range Planning, 1984
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961