A model for multiple brand choice
- 1 April 2004
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 154 (1) , 144-149
- https://doi.org/10.1016/s0377-2217(02)00654-9
Abstract
No abstract availableKeywords
This publication has 15 references indexed in Scilit:
- An applied analysis of brand demand structureApplied Economics, 2002
- Utility‐consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications*Decision Sciences, 2001
- Random utility models in marketing research: a surveyJournal of Business Research, 2001
- Forecasting new product penetration with flexible substitution patternsJournal of Econometrics, 1998
- An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamicsJournal of the Operational Research Society, 1998
- Analysis of multivariate probit modelsBiometrika, 1998
- A model of consumer choice for national vs private label brandsJournal of the Operational Research Society, 1997
- Agricultural product development using multidimensional and multicriteria analyses: The case of wineEuropean Journal of Operational Research, 1996
- Alternative Computational Approaches to Inference in the Multinomial Probit ModelThe Review of Economics and Statistics, 1994
- Preference mapping of conjoint-based profiles: An INDSCAL approachJournal of the Academy of Marketing Science, 1989