Random utility models in marketing research: a survey
- 10 January 2001
- journal article
- review article
- Published by Elsevier in Journal of Business Research
- Vol. 51 (2) , 115-125
- https://doi.org/10.1016/s0148-2963(99)00058-2
Abstract
No abstract availableKeywords
This publication has 90 references indexed in Scilit:
- Analysis of the reliability of preference ranking dataPublished by Elsevier ,2002
- Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit modelInternational Journal of Research in Marketing, 1996
- The effects of in-store displays and feature advertising on consideration setsInternational Journal of Research in Marketing, 1995
- An exact likelihood analysis of the multinomial probit modelJournal of Econometrics, 1994
- A Random-Coefficients Logit Brand-Choice Model Applied to Panel DataJournal of Business & Economic Statistics, 1994
- Purchase frequency, sample selection, and price sensitivity: The heavy-user biasMarketing Letters, 1994
- Measuring brand value with scanner dataInternational Journal of Research in Marketing, 1993
- The equalization price: A measure of consumer-perceived brand equityInternational Journal of Research in Marketing, 1993
- Heterogeneity in nested logit models: An estimation approach and empirical resultsInternational Journal of Research in Marketing, 1992
- Specifying and testing econometric models for rank-ordered dataJournal of Econometrics, 1987