The effects of television advertising execution on recall, comprehension, and persuasion
- 1 September 1985
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 2 (3) , 135-160
- https://doi.org/10.1002/mar.4220020303
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
- Advertising as a SignalJournal of Political Economy, 1984
- External Validity and the Research Process: A Comment on the Calder/Lynch DialogueJournal of Consumer Research, 1983
- Designing Research for ApplicationJournal of Consumer Research, 1981
- The Role of Market Forces in Assuring Contractual PerformanceJournal of Political Economy, 1981
- Consumer Use and Comprehension of Nutrition InformationJournal of Consumer Research, 1977
- Advertising as InformationJournal of Political Economy, 1974
- Humor in AdvertisingJournal of Marketing, 1973
- Information and Consumer BehaviorJournal of Political Economy, 1970
- A Quantitative Approach to Magazine Advertisement Format SelectionJournal of Marketing Research, 1968
- A Note on the G Index of AgreementEducational and Psychological Measurement, 1964