The Impact of Cross‐Functional Joint Involvement Across Product Development Stages: An Exploratory Study
- 1 July 1998
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 15 (4) , 289-303
- https://doi.org/10.1111/1540-5885.1540289
Abstract
No abstract availableKeywords
This publication has 23 references indexed in Scilit:
- Teamwork Barriers in Japanese High‐Technology Firms: The Sociocultural Differences Between R&D and Marketing ManagersJournal of Product Innovation Management, 1997
- The Determinants of Japanese New Product SuccessesJournal of Marketing Research, 1997
- Integrating R&D and Marketing: A Review and Analysis of the LiteratureJournal of Product Innovation Management, 1996
- R&D/marketing communication during the fuzzy front-endIEEE Transactions on Engineering Management, 1995
- Determinants of R&D–Marketing Integration in High‐Tech Japanese FirmsJournal of Product Innovation Management, 1993
- The R&D–Marketing Interface in Japanese High‐Technology FirmsJournal of Product Innovation Management, 1992
- Marketing/R&D Interaction in New Product Development: Implications for New Product Success RatesJournal of Product Innovation Management, 1990
- Statistical tests for moderator variables: Flaws in analyses recently proposed.Psychological Bulletin, 1987
- A Model for Studying R&D. Marketing Interface in the Product Innovation ProcessJournal of Marketing, 1986
- Matrix organization designs How to combine functional and project formsBusiness Horizons, 1971