Communicating Medical News — Pitfalls of Health Care Journalism

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Abstract
Whether they realize it or not, journalists reporting on health care developments deliver public health messages that can influence the behavior of clinicians and patients. Often these messages are delivered effectively by seasoned reporters who perform thoughtfully even in the face of breaking news and tight deadlines. But all too frequently, what is conveyed about health by many other journalists is wrong or misleading. Some distortion is attributable to ignorance or an inability to interpret and convey the nuanced results of clinical studies. And some is due to uncertainty about journalists' proper role: Is our job to describe the bigger picture, or simply to report what is “new”? Should we present black-and-white versions of reality that lend themselves to stark headlines, rather than grayer complexities that are harder to distill into simple truths?