Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
- 31 December 2008
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 25 (4) , 327-334
- https://doi.org/10.1016/j.ijresmar.2008.07.006
Abstract
No abstract availableKeywords
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