A Reward/Measurement Model of Organizational Buying Behavior
- 1 January 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 49 (2) , 7-23
- https://doi.org/10.2307/1251561
Abstract
A new model of the organizational buying process is presented. The ontological framework of the model is based on the assumption that organizational buying beha...This publication has 5 references indexed in Scilit:
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