Managing new-product announcements in the computer industry
- 1 February 1989
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 18 (1) , 35-43
- https://doi.org/10.1016/0019-8501(89)90019-9
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Marketing Hype: A New Perspective for New Product Research and IntroductionJournal of Product Innovation Management, 1987
- An investigation into the new product process: Steps, deficiencies, and impactJournal of Product Innovation Management, 1986