A critical review of industrial market segmentation
- 1 May 1985
- journal article
- review article
- Published by Elsevier in Industrial Marketing Management
- Vol. 14 (2) , 79-91
- https://doi.org/10.1016/0019-8501(85)90045-8
Abstract
No abstract availableKeywords
This publication has 36 references indexed in Scilit:
- AN EXPERIMENTAL COMPARISON OF STATISTICAL AND LINEAR PROGRAMMING APPROACHES TO THE DISCRIMINANT PROBLEMDecision Sciences, 1982
- Value-based strategies for industrial productsBusiness Horizons, 1981
- Industrial market segmentation by the structure of the purchasing processIndustrial Marketing Management, 1980
- Situational Segmentation of Industrial MarketsEuropean Journal of Marketing, 1980
- The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent FindingsJournal of Marketing Research, 1979
- A new approach to market segmentationBusiness Horizons, 1977
- Communicator-recipient similarity and decision change.Journal of Personality and Social Psychology, 1965
- Concentration by Salesmen on Congenial ProspectsJournal of Marketing, 1964
- Selling as a Dyadic Relationship – A New ApproachAmerican Behavioral Scientist, 1963
- Convergent and discriminant validation by the multitrait-multimethod matrix.Psychological Bulletin, 1959