Interaction based market segmentation
- 31 May 1984
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 13 (2) , 65-70
- https://doi.org/10.1016/0019-8501(84)90036-1
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- The Buying Center: Structure and Interaction PatternsJournal of Marketing, 1981
- Emerging models of organizational buying processesIndustrial Marketing Management, 1977
- Industrial market segmentationIndustrial Marketing Management, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973