Assessing the performance of direct marketing scoring models
- 1 January 2001
- journal article
- research article
- Published by SAGE Publications in Journal of Interactive Marketing
- Vol. 15 (1) , 49-62
- https://doi.org/10.1002/1520-6653(200124)15:1<49::aid-dir1003>3.0.co;2-f
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
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