Choice Criteria Model for Selecting Live-case Marketing Research Class Projects
- 1 October 1982
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (2) , 47-53
- https://doi.org/10.1177/027347538200400207
Abstract
This article provides a two-stage model for selecting clients for live-case marketing research class projects. After research design requirements have been met, the impor tance and probability of benefit to students, clients, instructors and the institution can be calculated to derive a weighted expected value score for potential projects. Ex amples are evaluated.Keywords
This publication has 3 references indexed in Scilit:
- Client-Sponsored Projects in a Marketing Research CourseJournal of Marketing Education, 1981
- Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research EducationJournal of Marketing Education, 1981
- Research: The ways of academe and businessBusiness Horizons, 1976