A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements
- 1 January 1987
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 6 (3) , 223-236
- https://doi.org/10.1080/02650487.1987.11107021
Abstract
No abstract availableThis publication has 27 references indexed in Scilit:
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