Message Characteristics and Perceptions of Uncertainty by Organizational Decision Makers
- 1 September 1979
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 22 (3) , 458-481
- https://doi.org/10.5465/255738
Abstract
A paradigm for the meaning of uncertainty is operationalized in terms of the quality or content of messages presented to decision makers. Results from a psychometric scaling procedure indicate the ability of subjects to distinguish differences in the quality of information in the manner predicted. Data from a laboratory decision making exercise indicate the correspondence of general measures of perceived uncertainty to levels of message quality.Keywords
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