Determinants of customer satisfaction in retail banking
- 1 December 1996
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 14 (7) , 12-20
- https://doi.org/10.1108/02652329610151340
Abstract
Points out that customer satisfaction and retention are critical for retail banks, and investigates the major determinants of customer satisfaction and future intentions in the retail bank sector. Identifies the determinants which include service quality dimensions (e.g. getting it right the first time), service features (e.g. competitive interest rates), service problems, service recovery and products used. Finds, in particular, that service problems and the bank’s service recovery ability have a major impact on customer satisfaction and intentions to switch.Keywords
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