Strategic forces affecting marketing strategy
- 31 October 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (5) , 77-86
- https://doi.org/10.1016/0007-6813(86)90057-1
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Competition and product management: Can the product life cycle help?Business Horizons, 1986