Competition and product management: Can the product life cycle help?
- 31 August 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (4) , 51-62
- https://doi.org/10.1016/0007-6813(86)90024-8
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
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- The Anatomy of CompetitionJournal of Marketing, 1983
- Shortening of the PLC: An Empirical TestJournal of Marketing, 1981
- The Nature of Product Life Cycles for Industrial Goods BusinessesJournal of Marketing, 1981
- Product life cycle research: A literature reviewJournal of Business Research, 1979
- Toward a Contingency Theory of Business StrategyThe Academy of Management Journal, 1975
- Validity of the Product Life CycleThe Journal of Business, 1969