On increasing the persuasiveness of a low prestige communicator
- 1 October 1966
- journal article
- Published by Elsevier in Journal of Experimental Social Psychology
- Vol. 2 (4) , 325-342
- https://doi.org/10.1016/0022-1031(66)90026-6
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- An experimental comparison of conclusion-drawing by the communicator and by the audience.The Journal of Abnormal and Social Psychology, 1952
- The Influence of Source Credibility on Communication EffectivenessPublic Opinion Quarterly, 1951