Developing and using a data base marketing system
- 1 November 1989
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 18 (4) , 245-257
- https://doi.org/10.1016/0019-8501(89)90002-3
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
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- STEMCOM: An Analytical Model for Marketing ControlJournal of Marketing, 1982
- Some factors in industrial market segmentationIndustrial Marketing Management, 1980
- Industrial market segmentationIndustrial Marketing Management, 1974