Investigating the effects of color
- 1 February 1990
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 33 (2) , 120-125
- https://doi.org/10.1145/75577.75578
Abstract
A laboratory experiment studies the effects of color on a decision maker's ability to extract information from different graphical and tabular presentations. Results indicate color improves time performance for tables, pie charts and bar graphs, and accuracy performance for pie charts and line graphs.Keywords
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